DESIGNER
Ariundelger Dechinkhuu, born in 1973, is a professional fashion designer and the leading artist in Mongolian haute couture fashion design.Ariundelger /a.k.a Ariuk/, versatile in every fields of fashion, from designing leather, sheepskin, fur, cashmere, silk and felt, has been reintroducing the traditional scene of nomadic attire back into the modern fashion stage for decades. His endless creativity has covered a broad range of scope from designing the traditional attires for the statehood Naadam festival to haute couture fashion, from stage costumes of the major plays at the State Academic Drama Theater to the restoration of ancient royal costumes of the khans and queens exhibited at the Chinggis Khaan Museum, displaying his extraordinary potential, extensive knowledge and experience.
For almost three decades of his career since 1995, Ariuk has worked for the leading cashmere and leather companies of Mongolia and displayed his innovative, brave, bold and feminine designs in Goyol, annual national fashion show. His fine leather and fur collection won special prize in 1995, wool and cashmere collection another special prize in 1996.His designs were remarkably successful, yet he gave up working for companies in 1997 in order to create his own design collections, fulfilling his inspired imagination of envision of beautiful women in Mongolian style. As a freelance artist, he crafted his signature style which instantly brought him a fame winning the title ‘The Best Designer’ at Goyol festival in 1999. His collection was named My Mongolia, a material ode to the Mongolian history.
Ariuk was the first designer to use the elements of Mongolian traditional garment in modern fashion trends. His haute-couture style of beautiful delicate embroidery, enormous and intricate gold and silver headdresses, fine silk, fur and accessories have enormously influenced the modern fashion world. Another collection My Mongolia brought him again an award of ‘The Best Designer of the Year’ at the next Goyol festival.He’s been working hard, creating and participating in the fashion shows with his superior more detailed works. His patience and passion for dazzling elegance, stunning beauty and extreme style made him the best designer at the annual Delightful Mongol Costumes international fashion festivals in 2004 and 2005 held in Ulaanbaatar, Mongolia and at the Worldly Mongol Nations Fashion Festival held in Ulaan-Ude, Buryat, Russia in 2005.
He’s specialized in creating traditional style costumes, jewelries and accessories, especially of the queens. It’s because he studied native history thoroughly and he’s deeply in love with that. So Ariuk continueshis extensive studies on Mongolian attire traditions digging out recordings in ancient sutras and books. Another part of his career involves a complicated duty to create a garment collection of kings and queens of Mongolian empire and his new collection The Delight of Great Empire-800 traveled in October 2006 throughout Europe.
True femininity with full, gathered silhouettes in silk, fur, neat embroidery, massive accessory of silver, coral and beads are total Ariuk’s signature
During 2006-2008, he served as a designer at "SHI QI" company in the Ministry of Education and Culture of China; in 2009-2010, he worked in Tuva by the invitation of the Ministry of Culture of Tuva, Russia; then he continued his study of Mongolian ancient history and culture in China during 2011-2013 and worked on the design of school uniforms in Hohhot, China.
The year 2015, he expanded his scope of fashion design into the stage arts, where he designed the costumes for the play "Romeo and Juliet" by William Shakespeare, which further continued by designing the stage and costumes of the joint concert "Heavenly ordained MONGOLIA". The year 2016 witnessed his sportswear collection for Mongolian athletes at the Rio-2016 Olympics, while in 2017, he worked on the uniform of the employees of the History Museum of Ordos, China. 2018 was another fruitful year, when he completed the development of a Mongolian rock brand, served as a costume designer for the historical film "Alaltun Behi" and presented his Setsen fashion brand at the LONDON DESIGN FESTIVAL, United Kingdom.
The year 2019, he completed the costumes for the historical play MARCO POLO, an oriental musical of the Grand National Art Theater and designed all the costumes for the opening and closing ceremonies of the National Naadam Festival in 2019 and 2022. Thanks to his extensive knowledge, Ariuk was invited to create Mongolian traditional paintings for the Chinggis Khaan Museum in 2021 as well as restored and designed the royal attires of the Mongol khaans and queens of the 13-14th century and all costumes of the Grand Orchestra of the Chinggis Khaan Museum. The field of his fashion designing also includes casual wear, which uses sharp color palette, vivid images and contrasting juxtaposition as a way of his creative expressions and contemplations about life, including the evilness of human greed and bestial nature of mankind destroying the mother nature.